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Oracle Developer Suite 10g is not officially certified to be installed on Windows’10 64 bit desktop client, But still it can be installed on Windows 10 64 bit by following the below workaround.
You have tried changing the compatibility of the setup.exe to Windows XP and running as an Administrator, But no luck. When installing the certified version of Oracle Developer Suite 10g (10.1.2.0.2) for custom forms/reports development in E-Business Release 12 on windows 10+64 bit client desktop, The command prompt shows up, then gracefully exists the Oracle Universal Installer never shows up.